A guide to writing effective Frequently Asked Questions (FAQs) for your website When considering a list of frequently asked question for your website, you should approach it with two factors in mind: Be informative and answer common questions Reduce the visitor’s resistance toward doing business with you Everyone understands the first point – the purpose … Read more

I often get asked by clients with traditional retail business how they can drive traffic to their new online store. When you think about it, your online store is very much like a retail store, in that you rely on people frequenting your store (foot traffic) in order to generate sales. Foot traffic can come … Read more

Even today many small businesses still don’t have a website. Most small business owners don’t see the need for a websites as their customers are local, and they already know them, and they don’t appreciate what a website can really do for their business. It maybe true that some businesses can, and will thrive without … Read more

Possibly not, but it is certainly gasping for breath and flapping around like a fish out of water. Despite an increase in Yellow Pages revenue for Sensis, Yellow Pages books have seen a downward trend for quite some time. In the ‘old days’, Yellow Pages was the leading advertising resource for small to medium enterprises, … Read more

Unless you’ve been living under a log for the past six months or so (nothing really wrong with living under a log aside from the obvious I might add) you will have no doubt heard of twitter and tweets. So what is Twitter? A: Twitter is a free social networking and micro-blogging service that enables its … Read more